Ad 'A' uses a straightforward informational appeal, which discusses the DVD player's features, while ad 'B' is an image ad that promotes the overall quality of the player. A. In an issue of Home Companion, Janome purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Janome authorized dealers. A magazine with a circulation of 2.5 million and 3 readers per copy would have a total audience or readership of _____ million. Which of the following does Standard Rate and Data Service (SRDS) classify as a general business magazine? This ad is an example of a(n): Novell makes security systems for computer networks. If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad). _____ are often referred to as high-involvement media, because they generally require some attention and effort on the part of the consumer to process the information that they provide. Newspapers generally offer more _____ than any other medium except for direct mail. Which of the following processes makes it possible to personalize an advertising message? B. Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising. People share wrong information faster than they pass along the truth. C) They can be reproduced quickly. Its marketing research has shown there are a large number of serious runners living in the Pacific Northwest region of the United States. C) Newspaper advertisements are so inexpensive that it is cost-effective to reach a mass audience spread throughout the United States by purchasing advertising in multiple local newspapers. A) It is less difficult to evaluate than a pulsing schedule. This ad listed 25 reasons for buying a John Deere brand tractor and had no illustration. _____ newspapers originate in small towns or suburbs and usually focus on news, sports and events relevant to a local area or community. When she got home to Alabama and looked for the same ad in her April issue of Farm Journal, she found the ad for John Deere Garden tractors. Newspapers are primarily a local advertising medium but are also used by national advertisers. B) They do not require the use of creative options. Which of the following is true about a continuous advertising schedule? D) Newspapers and magazines have similar lead times. Which of the following statements about newspapers and magazines as advertising media vehicles is true? Tap again to see term . Why are farm publications not classified with business publications? An unlicensed person engages in advertising that conveys the clear impression that he is a licensed real estate broker or is an officer or employee of a corporation who knowingly advertises a false statement concerning any land or subdivision. B) Radio ensures good attention from the target audience. Intermediaries play an important role in matching ________. B. Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising. Which of the following is NOT an area of responsibility for a logistics manager? A. B. Public communications include electioneering communications and any other form of general public political advertisement, including communications made using the following media:. _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a magazine. A. _____ advertising is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. This ad is an example of a(n): Magazine advertisements that extend to the end of the page rather than leaving a margin around the ad are called: An ad for California Almonds is a close-up view of a swirl of white and milk chocolate topped with sliced almonds. Advertisers who want to achieve geographic selectivity in their magazine media schedule can do so by advertising in: Marketers can achieve geographic selectivity in magazine advertising by using: Buying ad space in regional editions of national magazines: Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra large advertising spread in a magazine is called a(n): The inside cover of the Business 2.0 magazine opens up to reveal a large advertising spread on the Cadillac Escalade. Display 6. Which of the following is NOT a typical supply chain member? Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. To help plan his vacation, O'Hanlon keeps all of the past issues of Skiing magazine he has received so he can consult them as he makes his selection of a ski resort. This is down 5% from Q4 2017. Average minutes per visit for the top 50 U.S. daily newspapers, based on circulation, is about 2 1/3 minutes in Q4 2018. Newspaper advertising can also be customized to meet any budget. Click again to see term . A. Clutter is really not a problem in newspaper advertising since most ads are very large. a. Question 34 options: A) They typically offer limited selectivity. … D) They are highly expensive to create. It contains information that is interest to people who collect stamps. Economics. The primary advertising medium in terms of both ad revenue and number of advertisers are: Click card to see definition . C) Radio offers very low audience selectivity. C. Magazines are primarily a local advertising medium. Which of the following is a disadvantage associated with advertising in magazines? B) They do not require the use of creative options. Which of the following statements about the geographic selectivity offered by newspapers is true? Which of the following statements about newspapers as an advertising medium is true? Advertising found respectability, fame, and glamour during this era. Nearly £300 million ($432 million) was wiped off the value of Tesco following the horse meat scandal, according to The Guardian . Description: Advertorials are advertisements that appear in the media, be it magazines, newspapers or websites. Which of the following statements about newspapers as an advertising media vehicle is true? Because of the medium's ability to turn information around quickly and deliver a detailed message, many companies who provide critical services to consumers often choose to advertise in _____ to respond to natural disasters such as earthquakes or hurricanes. This reflects concern over which of the following aspect of magazine advertising? As a medium, this magazine offers a manufacturer of bullet-proof vests a high degree of: Modern Maturity, Playboy, and Seventeen are all magazines that offer advertisers _____ selectivity. The advertising agency of Sony Electronics has prepared two print ads for the company's new DVD. A company that manufactures paintball equipment might prefer to advertise in specialized publications such as Paintball Sports magazine rather than general interest magazines and sports magazines such as Sports Illustrated because of: One of the primary advantages of using magazines as an advertising medium is their: The fact that most magazines are published for special-interest groups gives them a high degree of: The magazine The Georgia Peace Officer is targeted to everyone in law enforcement in the State of Georgia. The cost of advertising space in magazines is primarily a function of: Which of the following statements is true about the use of color in magazine advertising? A company's channel decisions directly affect every ________. Which of the following is true of newspaper advertisements? Which of the following statements about image advertising is true? When magazines set advertising rates based on a set average circulation figure delivered by the publication but do not guarantee a rebate if they fail to meet it they are using: Many business magazines are sent free to individuals who, a publisher believes, are appropriate members of a target audience and can influence purchases for products and services advertised in the publication. Which of the following statements about newspapers and magazines as advertising media is true? A. It offers Canadian advertisers _____ selectivity. c. Consumers believed that ads helped them choose the right product. You won't find Armani advertising its new line of men's toiletries in just any men's magazine. B. All newspapers under this system use column widths 2-1/16 inches wide, with tabloid size papers five columns wide and standard or broadcast papers six columns. While selecting a print medium to run an ad for this new product, Armani would be most concerned with the publication's: Consumers are generally receptive to advertising in magazines because: Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses. It is one-way communication transmitted through mass media. 12 flashcards from Daniel H. on StudyBlue. 430) The largest percentage of newspaper advertising revenue comes from: Display ads account for approximately 70 percent of the advertising revenue of the average newspaper. The New York Times Sunday Magazine is an example of a: Which of the following statements is true about newspaper supplements? Which of the following is NOT an advertising medium? This is down 5% from Q4 2017. The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with: Which of the following statements is true about clutter in magazine advertising? D) They are highly expensive to create. _____ classifies magazines into three major categories and is the primary reference source for media planners. ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Oh no! The advertising manager for a fashionable, upscale women's clothing line is concerned over an ad agency recommendation to run ads for the brand in People magazine. In this scenario, which of the following is not true… Which of the following is NOT an advertisement? Which of the following statements about magazines as an advertising medium is true? c. Beginning about 1950, the circulation of the newspaper began to decline steadily. The purpose of both ads is to encourage readers to send in a card or call a toll-free number to request more information about Sony's DVD player and other products. Most magazines and newspapers could survive without advertising revenue. 5. d. The process of selecting one or more market segments to enter is called ________. Which of the following statements about the level of advertising clutter in newspapers is true? 11. a. C. Which of the following is true about advertising during the Great Depression? C. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. Public communications include electioneering communications and any other form of general public political advertisement, including communications made using the following media:. The nature and purpose of advertising is usually the same across various industries. Nearly two-thirds of all advertising dollars spent in magazines, are spent in _____ magazines. b. The marketing research process is presented to you in your text as: UPS is a company that hires a very high number of __________ and _________ workers. People's beliefs about the power of different kinds of advertising are backward. A) market targeting B) market dominance C) market p... After concept testing, a firm would engage in which stage in developing and marketing a new product? To answer these questions, he subscribes to American Farriers Journal and stores all of his previous issues so he can use them as reference material. This is an example of a(n): Janome manufactures sewing machines. What is the idea of the Price value proposition? Better Homes & Gardens, Newsweek, and Cosmopolitan are all examples of: _____ magazines assemble consumers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. The goal of the National Newspaper Network, which was created by the Newspaper Association of America in 1993, is to: Traditionally, newspaper advertising space for national advertisers has been sold by the: Madison has recently learned that newspaper advertising space for national advertisers has been sold by the SAU. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads or other techniques to attract readers' attention are sometimes referred to as: Brut Champagne ran an ad in Esquire magazine featuring a cardboard replica of a champagne bottle that pops up when the magazine is opened to that page. The different advertising media are quite similar and have … A. Study 37 Advertising Ch. These ads are designed by political consultants and political campaign staff.Many countries restrict the use of broadcast media to broadcast political messaging. Following the stock market crash, advertising spending plummets. The Top Line is a Canadian publication targeted to high school teens. Newspapers are exclusively a local advertising medium. JCPenney's department store distributed a four-color catalog in newspapers in major metropolitan areas advertising its President's Day Sale. C) About 75% of Internet users read newspaper … 118. C) They can be reproduced quickly. 1. Many publications base their rates on _____ and give refunds to advertisers if the number of delivered magazines is below that quantity. Which of the following statements about newspapers and magazines as advertising media is true? 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